What Does MSRP Mean?

a couple asking a salesman about what does MSRP mean

If you’ve ever been shopping for a new vehicle in Astoria or Great Neck, then you have probably heard the term “MSRP” thrown around. And chances are, if you find yourself here, you’re wondering what that four-letter word means. While we may not be able help you with your love life, we can most certainly help you decrypt the meaning of “MSRP”! 



MSRP Decoded

This term, in fact, stands for “Manufacturer Suggested Retail Price,” which in turn refers to a monetary figure that the manufacturer recommends a Long Island City dealership sell a vehicle for.Sometimes also referred to as a vehicle’s “list price,” the MSRP is derived from market information on the vehicle’s popularity, the materials that go into building it, and much more. Learn more about what MSRP means, how it’s set, and how you can use it to get the best deal possible on your next Cadillac vehicle in Long Island City just below!

What is MSRP: More Information You Should Know

Brooklyn car shoppers will likely only encounter the term MSRP when in the market for a new vehicle, and it will often also be followed by other terms such as base price, invoice price, or transaction price. All of these words are used to speak to the value of the MSRP to both the car buyer and the car dealership. That said, the invoice price is usually representative of what the actual dealership pays for a car. Here’s more information on MSRP, specifically, though:

  • The same vehicle model should share the same MSRP across all nationwide dealerships since the MSRP is set by the manufacturer. 
  • The MSRP is different for vehicles within the Cadillac lineup. In other words, a new Cadillac XT5 will have a different MSRP than a new Cadillac CT4, and so on. 
  • Car shoppers can usually find a vehicle’s MSRP listed on the manufacturer’s website or the dealer’s website.

How is the MSRP Set?

How does an auto manufacturer like Cadillac determine the MSRP for its vehicles? By using data on manufacturing costs, sales processes, and even the average markups by Great Neck-area dealerships! Here’s more information:

  • The base MSRP is essentially synonymous with a vehicle’s base price at its entry-level configuration without add-ons, optional packages, or upgrades. 
  • While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will choose to sell the vehicle at. 
  • The dealer may raise or lower the price a car is for sale at depending on the invoice price for said vehicle (the price they paid for the vehicle from the manufacturer). The gap between invoice price and MSRP is, then, what leads to the dealership’s profit margin.
  • In-demand vehicles are more likely to be sold closer to MSRP than vehicles for which there is less demand in Astoria.

How to Get a Fair Price on Your Next Cadillac 

Read our car buying tipsfor all the information you could want to know about buying a new or used vehicle in Long Island City! Meanwhile, here’s some other helpful information regarding how to get a fair price on your next new Cadillac for sale at City Cadillac:

  • Do your research on what other drivers are paying for vehicles you’re interested in by checking out sites like Kelley Blue Book, Edmunds, and Cars.com.
  • When negotiating your vehicle price it’s often helpful to start below MSRP.
  • You can ask for the invoice price to help you negotiate your next vehicle’s price down from MSRP. But dealerships are under no obligation to provide it.
  • Looking for the best deal possible? Shop around at multiple dealerships. Of course, we’re confident that you’ll like doing business with us better than other dealerships; just check out our customer testimonials to see why!

Entrust City Cadillac to Provide You Affordable Luxury 

Looking for a fair price on your next new Cadillac, certified pre-owned Cadillac, or other used vehicle? We here at City Cadillac want to help! Contact the experts on our finance team for further information, or simply visit us when safe to learn more about securing a great rate on your next car loan or lease.

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